The An Heritage Launch Ceremony: Lighting up the market – Touching heritage, opening the future

On the morning of July 12, 2025, at Novotel Thai Ha Hotel, more than 300 business warriors from 10 leading distribution agents such as Dat Xanh Mien Bac, Indochine, TN Land, Hung Thinh Land,... gathered at the Launching Ceremony of The An Heritage project. The event not only marked the official launch but also ignited the fire of the Hoi An urban resort real estate market - a place that aspires to form a resort model, living globally in the heart of the heritage.

The "fire" that starts a breakthrough journey

With the theme "Touching Heritage - Opening the Future", the event was organized on a large scale and systematically, clearly demonstrating the strategic direction that the project is pursuing: establishing global living standards right in the heritage land.

In particular, the hand-touching ceremony and the awarding of the cooperation certificate between Bac Hoi An Urban Development Company Limited (Investor), MSH Group (project developer) and 10 official distributors have affirmed the stature and strategy of spreading the market in a systematic way. From this milestone, the agents will be the "extended arm" of the investor, bringing the potential of the resort metropolis closer to the investor community.

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Launching ceremony with the participation of 10 leading real estate agents in Vietnam

Diamond Coordinates - Connecting Heritage, Opening the Future

The An Heritage is one of the few projects today that simultaneously possesses three location advantages: An Bang beach, Co Co river frontage and adjacent to Hoi An ancient town. Not only that, the project is located on Lac Long Quan street - the most expensive billion-dollar coastal road in Da Nang city, connecting a series of international resorts, resort services and the ancient town center, playing a backbone role in the region's marine economic development strategy.

This strategic location is further enhanced when a series of key infrastructures such as Nguyen Duy Hieu Bridge and Nguyen Chi Thanh Street are deployed synchronously. In particular, Nguyen Duy Hieu Bridge - officially put into operation from the second quarter of 2025 - helps shorten the travel time from An Bang beach to the core of the old town, opening up great potential for tourism, accommodation and commerce. Meanwhile, Nguyen Chi Thanh Street is gradually being synchronized, upgraded and renovated, contributing to pushing the real estate value of the whole area to a new level in the period of 2025 - 2026.

On a rare 50ha coastal land fund, The An Heritage is developed according to the all-in-one integrated resort urban model, harmoniously combining modern style and Hoi An identity. The project owns a long-term red book - a particularly valuable factor in the context of a market lacking sustainable ownership products. Each house is 4-5 floors high, 4.8m high ceiling, 100% optimal design with 2 or more open sides (front facade, back garden, swimming pool), and elevator shaft. These are rare architectural standards in Hoi An, bringing the advantage of optimal exploitation of functions, diversified and sustainable business and creating breakthrough cash flow for investors.
Construction density is controlled under 30%, while the ratio of trees/person far exceeds the normal standard (20 times higher), bringing superior quality of life, shaping the standard of high-class living in the heart of heritage.

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The An Heritage owns the diamond coordinates "coastal - river front - adjacent to the old town"

The An Heritage is not only a place to live, but also a place where high-class experiences converge. The utility ecosystem is planned in a closed system with more than 100 utilities, notably the Sky-Line international inter-level school, the international-class medical resort, the international standard golf course system, the 5-star hotel - resort, the marina, World Cafe, ... All create a dynamic, modern, unique and globalized living community - where residents can settle down, relax and flexibly exploit investment.

Strong belief – Breakthrough potential

The event was not only an impressive launch of the project, but also a meeting place for elite sales forces from the market. The presence of more than 300 specialists from reputable distributors and the chairmanship of MSH Group - the project developer - created a fiery atmosphere, demonstrating the determination to break through right from the first stage.
At the event, Ms. Ngo Thi Minh Hue - Deputy Project Director - representative of MSH Group shared details about the master plan, development strategy, exploitation utilities and especially the profitability problem for investors. This information was conveyed through visual images and multidimensional data, helping the sales team grasp the project's advantages and confidently accompany the upcoming dissemination journey.
The An Heritage not only adds high-quality supply to the Hoi An resort urban market, but is also a pioneering project shaping a global lifestyle in the heart of heritage.
In the context of Hoi An land prices continuously increasing, coastal land funds are increasingly scarce, combined with the infrastructure boost and new administrative policies after the merger, The An Heritage is considered one of the projects with outstanding potential for price increase, at the same time creating fierce competition in the coming time.

The An Heritage – Resort metropolis. Global living in the heart of heritage